People have amazing ideas.

I think I am getting old.  I remember the days of having all the "most creative ideas". I think that was more desire than skill that drove me to think that way.  It seems more and more there are these people around me that have amazing ideas. Great creative solutions.  It is funny because so often I am charged with a creative task and what seems to surface is experience over creative.

You see, after hundreds of episodes, scores of campaigns, promotions and commercials I have seen the cart come off the rails with such velocity that is vaporized upon impact and I have watched creative execute with style of a budding orchid.  Now what feels most creative to me is to keep the cart on the rails using experience alongside desire. You can't imagine how seeing through the goggles of experience (holy moley, I am aging) can open your eyes to the skills of others. 

I use Angela Schermaul, a very talented young editor at RedFish Entertainment where I am the founder and partner. She was hired to work with me to develop creative concepts for television shows. She is amazing at that and loves to do it. I should mention that she is a talented artist and a very professional person - lots of fun, too. One day she asked me to look at something she had edited. EDITED? What the hell? It was brilliant. She is now quickly developing into the most talented editor I will likely ever meet. Guess what? She still develops TV shows! 

Seems I've been working on the rail road all the live long day (terrible song). I certainly don't feel less creative.

Now, the best thing I can offer Angela is a safe rail to glide along on and in exchange, she will help deliver a better vision. Partially mine, partially hers. It will be better for it.

Angela is not the only person around me who excels with safe guidance and a will to create something. Kneale Mann (my business partner and blogging hero) has quickly become a very savvy  business person in the field of television. He, as you may already know, has had a career in radio which had an impact on new music for over two decades as DJ on EDGE 102.1, music director at multiple stations and in the end, a program director consultant to stations launching in many parts of this fine country. 

Now...presto boffo blam: he is a television producer with creative approaches to broadcast that screech meetings to a halt as everyone slaps their heads saying, "of course!".  Sure he has a background in broadcast, but now he is cutting TV deals like he was made to do it and building concepts with integrated (really, though) media that make better sense. That used to be my job. Alone. I don't feel less creative. I feel like I have wings to do more, better. Now,  I have been where he wants to go and he is totally stoked about the journey, so now he can be creative on all fronts and feel safe. 

.....just to pass the time away....oh...I've been....(skip it)

Here is to all of the people, everywhere who are creative. You amaze me. I can see you now through my old-guy goggles. 

Visit our site to see some of Angela's Work.

Visit Kneales Blog> it's really, really good.